Reserve & Place Your Ad Now

Reach today's power players by advertising in RE Magazine.

To reserve space in any issue of the magazine, check the editorial calendar and make sure to notify us on or before the published “Reservation Due Date” for the issue of interest to you.

Let us help you build a winning ad campaign! Our National Account Managers are here to help you build a customized advertising strategy that speaks to your target audience and boosts your company’s exposure.

We can help you determine the right placement in the right issues.

Contact us today to get started.

Placing an ad with RE Magazine is simple. Just size your ad correctly, make sure it conforms to our printing requirements and upload it before the due date. To deliver your ad, log in to our SendMyAd portal. It’s the easiest, quickest way to place your ad and retain maximum control over its quality.

Our portal also lets you:

  • Download InDesign templates and printing presets
  • Adjust and deliver your artwork with simple tools
  • Get instant preflight results
  • Check ad specifications, reservations, and due dates

Submit ad materials.

Please note: Our preferred submission method is PDF. Before going to press, all art files will be converted to PDF and sent through a preflight operation. To ensure your artwork prints properly, please read the Submission Instructions  carefully! There you will find our print preset and preflight settings, available for download.

Print Process

  • Four-Color Press, Web Offset, Computer-to-Plate (CTP) printing technology

Binding Method

  • Monthly issues are saddle-stitched, with the exception of certain special issues that are perfect bound.

Platforms Supported

  • MS Windows or Mac

Software Supported

  • Adobe Design Suite, QuarkXPress, Macromedia FreeHand

Acceptable File Types

  • PDF is preferred! See our  Submission Methods tab for more information on file types.


  • Ad should be created at 100% of final print size. This should correspond to the sizes published on the display advertising page, and should adhere to the ad size you reserved.
  • Crop marks must be placed into the page layout at the trim line. When exporting your ad to a PDF, the trim box must show correctly. Any bleed will extend beyond the crop line/trim box.
  • ALL full page ads MUST be sized to 8.125″ x 10.875.” If your ad bleeds, there will be an additional 1/8″ on all sides beyond the trim line. If your ad does not bleed, the live area should be sized to 7″ x 10″, centered on the page.
  • All ads must be positioned horizontally. Any ads that need to be read by turning the magazine will not be published.
  • Do not use the predefined “hairline” width rule within drawing or page layout applications.


  • Use Adobe fonts.
  • Do not use style options to customize a font; use the actual font itself.
  • All white type should be set to KO (knockout).
  • Black text should be 100% black (not a build).


  • All colors must be CMYK (Cyan, Magenta, Yellow, blacK) – no exceptions made
  • Maximum Ink Density: 310% for any printing area.
  • Preferred color setting: US Web Coated (SWOP) v2
  • IMPORTANT: PDF files display on your monitor in RGB color, which could be misleading and should not be used as a way to check for color accuracy!


  • Color Images: 300ppi at final size
    • If your source images are less than 300ppi at final size, we will need written approval to print as is.
  • Line art: minimum 600ppi, prefer 1200ppi
  • Grayscale images: 300ppi

Hardcopy Proofs

  • For ads that contain color, we recommend submitting a high-resolution color proof for comparison, using the SWOP standard color digital print process.
  • Proofs of full-page ads should show crop marks.
  • No remedy will be made for perceived color variations if either no proof or a proof that did not meet our specifications was submitted with your digital art file.

For more information on mechanical specifications, please contact Veronica Franco at 703-907-6733 or email

Reserve ad space.

Preflight and deliver at

Our ad portal ( gives you maximum control over the print quality of your ad, along with instant preflight results and web tools to check and correct minor specification errors. Create an advertiser account to download Indesign presets, to deliver your artwork, and to check ad specs, reservations, and material due dates.

Once you export your artwork to a print-ready PDF, upload it to our ad portal for instant preflight results. Then, take a moment to ensure you read through the list of warnings or error messages. If none are found, click Approved and your artwork is submitted to our production department. 

SendMyAd User Guide (PDF)

If warnings are found, it is possible to click Approve and your artwork will be submitted as is. If errors are found, it is necessary to resubmit your artwork or make adjustments using the simple tools provided on the website.

For more details on setting up an advertiser account, managing your ads and submitting or adjustment ads, download the SendMyAd User Guide (PDF).

For additional questions or assistance, contact Veronica Franco at 703-907-6733 or email

 Send your artwork on time!

Our magazine has published mail dates that cannot be delayed. To help us in the process, we count on you to submit your artwork on-time and error-free. Check your Material Due Date.

Note: Artwork received after 5PM EST on the Material Due Date, will incur a $250 late fee and any applicable rush or art correction fees. If errors are found in artwork received less than 24 hours in advance of our deadline, we will make corrections, if possible, on your behalf (with applicable fees). We recommend sending your artwork with ample time to make your own corrections, should any errors arise.

For questions, please contact Veronica Franco at 703-907-6733 or email or email

  1. The publisher is the National Rural Electric Cooperative Association (NRECA). All advertisement contents are subject to the approval of the publisher. The publisher reserves the right to reject or cancel any advertisement, insertion order, space reservation, or position commitment at any time.
  2. Advertisements are accepted and published upon the representation that the advertiser and its agency have the right to publish the contents thereof. In consideration of such publication, the advertiser and its agency agree to indemnify and hold the publisher harmless from and against any expense or loss including, but not limited to, all claims, causes of action, loss, liability, damages, proceedings, judgments, and penalties and all costs and expenses including attorneys fees and expenses, proceedings costs, and expenses, arising out of publication of advertisements, including, but not limited to, those resulting from claims and suits for libel, copyright infringement, plagiarism, violations of rights of privacy, and express and implied warranties.
  3. The publisher reserves the right to insert the word “Advertisement” above advertisements that, in the sole judgment of the publisher, resemble the editorial pages of the publication.
  4. The positioning of advertisements is at the discretion of the publisher except where a request for a specific preferred position is paid for by the advertiser and is acknowledged by the publisher in writing. Should a specific preferred position not be available when pagination is done, your Advertising Account Representative will notify you.
  5. The advertiser or its agency may not make cancellations or changes to insertion orders after the Reservation Due Date. If space is cancelled after the deadline or material received too late, the advertiser will be charged for the insertion.
  6. All insertion orders are accepted subject to the provisions of our current Media Kit. If needed, after publication of the printed version of the Media Kit, changes and/or updates will be made to the online Media Kit.
  7. Conditions, other than rates, are subject to change by the publisher without notice.
  8. Rates are subject to change upon notice from the publisher. Should a change in rates be made, space reserved may be canceled by the advertiser or its agency at the time the change becomes effective without incurring short-rate charges, provided the advertisement(s) published to the date of cancellation are consistent with the appropriate frequency or volume rate. Cancellation of space reservations for any other reason in whole or part by the advertiser or its agency will result in an adjustment of the rate (short-rate) based on past and subsequent insertions to reflect actual space used at the earned frequency or volume rate.
  9. Fifteen percent of gross billing to recognized agencies for Display Advertising for space, color, and position only provided the invoice is paid within 30 days of the invoice date. Advertisements must be prepared in accordance with the production specifications to qualify for the agency commission. No commission is paid on other services such as, but not limited to, special advertising options, reprints, other mechanical, or production charges. No commission is paid on advertisements appearing in the Staffing (Employment  Advertising) section. No cash discount.
  10. All space reservations are subject to the credit and payment requirements of the publisher. Display Advertising [advertisements not located in the Employment Advertising section]: payment is due within 30 days of receipt of invoice. The publisher will hold the advertiser and its advertising agency jointly and severally liable for such monies as are due and payable to the publisher for advertising, which the advertiser or its agency ordered and which advertising was published. The publisher will not release any advertising agency from liability even if a sequential liability clause is included in the contract, insertion order, purchase order, or any other written documentation from the advertising agency. Employment  Advertising must be prepaid.
  11. The publisher will cancel an insertion order if the advertiser or its agency fails to pay overdue accounts. Overdue accounts will be turned over to a collection agency.
  12. New advertisers and agencies will need to establish credit with the magazine. A prepayment for the full amount of the invoice for the first advertisement placed by a new advertiser or its agency will be required with the insertion order for that advertisement.
  13. Advertisers and agencies, which have not advertised within the previous five years, will need to reestablish credit with the magazine by prepaying for the full amount of the invoice with the insertion order for that advertisement.
  14. No conditions other than those set forth in the Media Kit will be binding on the publisher unless specifically agreed to, in writing, by the publisher. The publisher will not be bound by conditions printed or appearing in the contract, insertion order, purchase order, or any other written documentation from the advertiser or its advertising agency that conflict with the provisions of the Media Kit.
  15. The publisher will not be liable for any costs or damages if for any reason it fails to publish an advertisement.
  16. The publisher will not create advertisements for advertisers. Print advertisements must be prepared and submitted as described in the Ad Sizes & Requirements and Submission Methods sections of the Media Kit.
  17. The publisher does not proof advertisements. Carefully proof your advertisement before sending it to the publisher.
  18. The publisher will add the actual cost of reproducing the page containing the advertisement to the invoice if the advertiser and/or its agency find an error in their advertisement after the publisher processed the page containing the submitted advertisement and the advertiser or its agency resubmit the advertisement materials in time for a replacement to be made.
  19. The publisher will not make any changes to previously published advertisements for advertisers or their agencies.
  20. The publisher assumes no liability for errors in the advertiser’s index (section entitled “this month’s advertisers”).
  21. The publisher will make a reasonable effort to retain an archive of published Display Advertisements as described in the Display Advertising section; however, no guarantee is made that an advertisement will be available for future use. The publisher recommends that the advertiser and/or its agency keep an electronic copy of advertisements. Archived advertisements may be reprinted exactly as originally published in future issue(s).
  22. Claims for printing errors must be brought to the attention of your Advertising Account Representative within 30 calendar days following the last day of the month printed on the cover of the issue containing the advertisement. No investigation or remedy will occur after this time period. No remedy will be made if either no proof or a proof that did not meet the specifications of the publisher was submitted with the advertisement. The liability of the publisher for any error will not exceed the charge for the advertisement in question.
  23. The publisher is not liable for delays in the delivery and/or non-delivery to subscribers and bonus distribution sites if events beyond the control of the publisher impeding production and/or delivery arise.
  24. RE Magazine Home Page Advertising Opportunities and Electronic Edition Advertising Opportunities must be prepared and submitted as described in the Online Advertising section. Online advertisements are not archived.
  25. Payment Address:
    NRECA | PO Box 798392 | St. Louis, MO 63179-8000NRECA Taxpayer Identification Number: 53-0116145