To commemorate its 75th Anniversary, NRECA has released a new series of posters touting the strength and value of electric cooperatives. The artwork, by NRECA Creative Director Kevin Kepple, was inspired by the iconic Lester Beall posters commissioned by the Rural Electrification Administration in the 1930s to build support for the rural electrification program.
“Think about a modern set of electric cooperative posters,” wrote NRECA COO Jeffrey Connor in a recent issue of RE Magazine. “What aspirations would they depict? What audiences would they address? Answering such questions may be the clearest way to cut through today’s politics and noise and set our new imperatives.”
Below is a gallery of the set of new posters.
Visit REmagazine.coop to read about Lester Beall and the legacy of the original REA posters.
The electricity that brought light to rural homes also brought radio, and with it, a connection to the wider world. Access to electricity is every bit as important today, but it now shares the stage with access to technology, innovation and information. Co-ops understand their unique role as providers of opportunity in...
No matter the distances between us, co-ops are defined by our sense of community. We work to improve the quality of our members’ lives, and we extend our concern to the neighbors around us. From co-op to co-op and person to person, we know that working together, we can do what none of us could accomplish alone.
Electric cooperatives provide energy to the communities they serve, and they draw on the energy of their member-owners. The power of people to provide stewardship to the co-op and advocate for the greater good of their community is at the heart of each cooperative’s purpose.
The energy landscape is changing in ways that favor the cooperative model. Co-ops are more than providers of electricity; co-ops are partners. We listen to our members and make decisions with them, not for them. We embrace innovations that increase reliability, improve members’ lives and respond to their needs.
Threats can come from many directions: weather, cyber criminals, even government regulations. Electric cooperatives put the well-being of their members first. We anticipate and prepare; we respond quickly and capably; and we learn from our own experiences and from those of our fellow co-ops.
Member-owners exercise their civic duty both as voters in our national democracy and as engaged participants in the governance of their cooperative. Each member has a voice, which the co-op amplifies. America’s electric cooperatives promote government and governance of the people, by the people and for the people.