Who Reads RE Magazine

Staff at 99% of America’s Powerful Electric Co-ops Read RE Magazine

If you’re looking to increase sales, electric cooperatives are ripe with opportunity. The numbers speak for themselves.
Today’s electric co-ops:

  • Own assets worth $192 billion
  • Own and maintain 2.7 million miles, or 42%, of the nation’s electric distribution lines
  • Deliver 12 percent of the total kilowatt hours sold in the U.S. each year
  • Generate nearly 5 percent of the total electricity produced in the U.S. each year
  • Invest $4 billion annually in infrastructure updates

RE Magazine is the only industry publication to reach 99% of all electric co-ops—including a paid subscriber base of almost 20,000 readers and a total readership of 44,930 including pass-along readers.

These aren’t just any readers. From CEOs and board members to operations supervisors and supply managers, 59% of our subscribers have a say in purchasing decisions. These are the influencers you need to reach.

BPA Worldwide Brand Report

RE Magazine believes in full transparency, which is why we subscribe to the BPA Worldwide Brand Report (BPA).

BPA Worldwide is a not-for-profit organization that provides independent, third-party audits of audience claims of business-to-business publications, consumer magazines and face-to-face events. Publishers use BPA-audited data to prove to media buyers that the audience quantity and quality they claim is accurate.

View the latest BPA report.

RE Magazine Influence and Action

After seeing an ad in RE Magazine, respondents reported one or more of the following:

  • 81% associated ads with respective brands
  • 91% liked one or more ads
  • 73% have improved opinion of a product or service
  • 79% became newly aware of a product or service
  • 51% engaged in preliminary buying behavior *
  • 37% engaged in active buying behavior **

* Preliminary buying behaviors include saving the ad, discussing advertised product or service with colleagues, visiting advertiser’s website, or contacting a salesperson.
** Active buying behaviors include requesting a sample, considering a purchase, recommending or purchasing the advertised product or service.