Who Reads RE Magazine

Staff at 99% of America’s Powerful Electric Co-ops Read RE Magazine

If you’re looking to increase sales, electric cooperatives are ripe with opportunity. The numbers speak for themselves.
Today’s electric co-ops:

  • Own assets worth $164 billion
  • Own and maintain 2.6 million miles, or 42%, of the nation’s electric distribution lines
  • Deliver 11 percent of the total kilowatt hours sold in the U.S. each year
  • Generate nearly 5 percent of the total electricity produced in the U.S. each year
  • Employ 72,000 people in the U.S.
  • Retire over $800 million in capital credits annually

RE Magazine is the only industry publication to reach 99% of all electric co-ops—including a paid subscriber base of more than 20,000 readers and a pass-along readership exceeding 16,000.

These aren’t just any readers. From CEOs and board members to operations supervisors and supply managers, 59% of our subscribers have a say in purchasing decisions. These are the influencers you need to reach.

RE Subscriber Snapshot

  • Average subscription length: 8.9 years
  • 71% read most or every issue of RE Magazine 
  • 68% read at least half of each issue
  • 33% share their issue with an average of 6 other people
  • After seeing their ad placement, 28% of CEOs contacted the advertiser
  • 28% of CEOs purchased advertised products/services

With numbers like these, it’s easy to see how advertising in RE Magazine generates returns.