Who Reads RE Magazine

Staff at 99% of America’s Powerful Electric Co-ops Read RE Magazine

If you’re looking to increase sales, electric cooperatives are ripe with opportunity. The numbers speak for themselves.
Today’s electric co-ops:

  • Own assets worth $164 billion
  • Own and maintain 2.6 million miles, or 42%, of the nation’s electric distribution lines
  • Deliver 11 percent of the total kilowatt hours sold in the U.S. each year
  • Generate nearly 5 percent of the total electricity produced in the U.S. each year
  • Employ 72,000 people in the U.S.
  • Retire over $800 million in capital credits annually

RE Magazine is the only industry publication to reach 99% of all electric co-ops—including a paid subscriber base of more than 20,000 readers and a pass-along readership exceeding 16,000.

These aren’t just any readers. From CEOs and board members to operations supervisors and supply managers, 59% of our subscribers have a say in purchasing decisions. These are the influencers you need to reach.

RE Magazine Influence and Action

After seeing an ad in RE Magazine, respondents reported one or more of the following:

  • 85% associated ads with respective brands
  • 94% liked one or more ads
  • 67% have improved opinion of a product or service
  • 74% became newly aware of a product or service
  • 39% engaged in preliminary buying behavior *
  • 30% engaged in active buying behavior **

* Preliminary buying behaviors include saving the ad, discussing advertised product or service with colleagues, visiting advertiser’s website, or contacting a salesperson.
** Active buying behaviors include requesting a sample, considering a purchase, recommending or purchasing the advertised product or service.