ARLINGTON, Va. – The National Rural Electric Cooperative Association (NRECA) today announced the hiring of Scott Peterson as Senior Vice President of Communications. In this role, Peterson will lead NRECA’s communications and marketing programs.
Peterson is an accomplished communications and public affairs strategist. He was a member of the executive leadership team at the Nuclear Energy Institute (NEI) from 2001 – 2016, most recently serving as NEI’s Senior Vice President of Communications.
“Scott brings a wealth of experience to our communications department and we’re excited to have him join the electric co-op family,” NRECA CEO Jim Matheson said. “The 21st century co-op story is one of innovation, community empowerment, and economic advancement. I look forward to working with Scott to better tell that story to a diverse audience.”
“America’s electric cooperatives have always had a strong sense of purpose,” Peterson said. “I want to emulate that value working with the membership and a variety of stakeholders to communicate this growing purpose. Electric cooperatives are taking bold steps in infrastructure development, enhancing access to broadband and other initiatives that improve the quality of life in rural communities. It’s a great honor to join the communications team at NRECA, and I’m excited about the opportunities ahead.”
Peterson will start with NRECA on Thursday, February 23. Prior to joining NEI, he served as communications manager at the American Nuclear Energy Council, and before that as media relations representative at Illinois Power. He was also a journalist for seven years. Peterson earned a Bachelor of Arts in Journalism at the University of North Carolina at Chapel Hill and completed the Reactor Technology Program for Utility Executives at the Massachusetts Institute of Technology.
The National Rural Electric Cooperative Association is the national service organization that represents the nation’s more than 900 private, not-for-profit, consumer-owned electric cooperatives, which provide service to 42 million people in 47 states.