Effective communication by electric co-ops—through good times and bad—builds member loyalty and better aligns and engages co-op employees.
On this episode of Along Those Lines, Cherryland Electric Cooperative CEO Rachel Johnson shares her thoughts on how to leverage new and traditional media platforms to reach consumer-members and educate the public. She also gives tips on improving internal communication between co-op leadership and staff.
Rachel is this year’s winner of the J.C. Brown CEO Communication Leadership Award. The award recognizes electric co-op CEOs or general managers who’ve helped advance communication at their co-op and within the broader electric cooperative industry.
Listen to the episode below:
You can also listen and subscribe to Along Those Lines on your preferred podcast service, such as Apple Podcasts or Spotify.
Find out more about NRECA’s podcast. Questions or suggestions? Email us at AlongThoseLines@nreca.coop.