Cooperative.com Digital Advertising
Cooperative.com and Electric.coop will merge in 2027, creating a unified digital platform that brings together the reach, resources and audiences of both websites. This transition presents an exciting opportunity for advertisers to connect with a broader audience through a single, streamlined platform. Advertising on NRECA’s website will provide organizations with increased visibility and the opportunity to reach electric cooperative leaders, professionals and industry stakeholders as the two platforms come together.
Digital Audience:
- 81,000 active users/month
- 220,000+ monthly pageviews (Google Analytics, December 2025-May 2026)
- 75,000+ e-newsletter subscribers
E-Newsletter Advertising
Electric Co-op News
A weekly e-newsletter going to NRECA members covering the latest news and updates affecting electric co-ops.
Audience
75,000+ members including CEOs, Engineering and Operations Leaders, Purchasing Managers, Communications Managers and more.
- E-newsletter Average Open Rate: 36.8%* of delivered
- E-newsletter Average Overall CTR: 6* of opened
*June 2025 through May 2026
Click here to see placement of banners on the newsletter.
EXCLUSIVE! Executive News Brief
A daily newsletter that provides CEOs, general managers and other co-op leaders a snapshot of media coverage on relevant topics for electric cooperatives.
Audience
- 1,444 co-op CEOs, GMs, other co-op decision makers
- E-Newsletter Average Open Rate: 39.06%*
- E-Newsletter Average CTR: 46.77%*
*June 2025 through May 2026
Add on!
This is an opportunity to showcase and direct readers to informative and educational articles on your website or other industry resources. Provide a short intro (one sentence) with a URL address to content. Your content should align with one of the listed mainstay sections. It can be a press release, an industry announcement related to sponsor/advertiser. Publishing is subject to approval.
Cost $2,500
Click here to see placement of banners on the newsletter.
EXCLUSIVE! RE Magazine Newsletter Sponsorship
A monthly newsletter delivered to RE Magazine subscribers and featuring timely insights, industry developments, and valuable content designed to keep co-op employees informed of what is happening
E-Newsletter Average Open Rate: 37.5%*
E-Newsletter Average Clicked through Rate: 5.9%*
*March 2025 through April 2026.
20,000+ subscribers including CEOs, Engineering and Operations Leaders, Purchasing Managers, Communications Managers and more.
Display Advertising
All rates quoted are net.
Display ads appear on desktop, tablet, and mobile devices. Please email your ad file with the destination URL to your account manager.
RE Magazine Online Buyer’s Guide
RE Magazine publishes a printed buyer’s guide each May and offers an online buyer’s guide that is available 24×7. Choose from several listing options to showcase your solutions for a nationwide audience. Enhance your listing with photos, videos, white papers and tutorials. Upgrade your connections with exclusive features, banner ads and more. Find out more.
Submission Instructions
- Accepted files: jpg, png, gif.
- Click tags are not accepted.
- Do NOT hard code your links into banner ads.
- Maximum file size: 512 kb.
- Web advertisers must also submit an e-newsletter sized ad (see specs above).
- Files that are blurred, pixelated or the copy is too small to read will be rejected.
- If your banner ad contains a white, gray or black background, please include a uniform border surrounding the entire ad.
- If a border is used, it should be applied consistently around the entire banner.
- Please review the advertising terms and conditions before making a space reservation.