All Issues

Retail Industry Structure

Some states allow residential consumers to choose between buying electricity from their existing energy company or alternative suppliers. Despite the goal of consumer choice programs to reduce costs, states that have enacted retail competition have seen overall higher rates and increased price volatility.

Media Inquiries:

Where we stand

Electric cooperatives are concerned that efforts to restructure the electric utility industry could weaken the ability of co-ops to provide reliable, affordable service to their consumer-members.

Impact on

Cooperatives and Businesses

Because of the increase in electricity rates in many states with competitive markets, NRECA continues to monitor the situation, including new trends in third-party sales and community choice aggregation programs.


Residential consumers could see their electric bills go up as more states look at enacting retail competition laws, which have resulted in higher rates overall.