ARLINGTON, Va. – Kenneth Lisaius has been named senior vice president of Communications at the National Rural Electric Cooperative Association (NRECA). In this role, Lisaius will lead the organization’s extensive communications, media, public relations, marketing and publications supporting nearly 900 electric cooperatives nationwide. He will join NRECA on May 22.
“We are pleased to welcome Ken Lisaius to our senior leadership team,” said NRECA CEO Jim Matheson. “Ken has extensive experience across a variety of communications, public affairs and advocacy roles along with experience in a member services organization. His leadership and experience will greatly benefit the NRECA team as we build a content strategy focused on our members’ priorities for ensuring reliable, affordable and safe electricity for their consumer-members.”
Lisaius has over 25 years of public affairs and communications experience. He most recently served as vice president of Public Affairs and Communications for CLEAR, the secure identity company that is best known for its biometric identity verification in airports and arenas across the U.S. Prior to that, he spent more than eight years at the Biotechnology Innovation Organization (BIO), the national trade association representing the biotechnology industry. Lisaius also has extensive experience in the political and policy arena, having served in the White House as Special Assistant to the President and Deputy White House Press Secretary and on multiple political campaigns.
“NRECA is a trusted and respected Washington institution, and I am proud to be part of this organization,” said Lisaius. “The NRECA team is best-in-class by any measure, and I am honored and excited to be leading such a talent-rich staff of communications and marketing professionals.”
Lisaius previously served in public affairs, communications and marketing consulting roles for Fortune 500 organizations and trade associations.
The National Rural Electric Cooperative Association is the national trade association representing nearly 900 local electric cooperatives. From growing suburbs to remote farming communities, electric co-ops serve as engines of economic development for 42 million Americans across 56 percent of the nation’s landscape. As local businesses built by the consumers they serve, electric cooperatives have meaningful ties to rural America and invest $12 billion annually in their communities.